Albion Hotel, Avoca: ceased trading 1937

The Albion Hotel operated from 1868 to 1937.

ALBION HOTEL, HIGH STREET, AVOCA.
JONATHAN REED, having now completed his new and extensive Hotel, is desirous of notifying to his friends and the public that the house will be opened for business on Saturday next, the 3rd of October.
This new Hotel is built of brick, and is designed so as to give the best accommodation to commercial and other travellers, and the public generally.
The cellars will contain the best Wines, Spirits and Beer procurable in Victoria, and the greatest attention will be given to the comfort and convenience of guests.
The proprietor has undertaken this new enterprise from the increasing prosperity of Avoca and its neighborhood in mining and other industries now attracting much attention from other parts of the Colony.
Good Stabling provided, with the best of care for horses and carriages, under the charge of a competent groom.

Jonathan Reed died in 1884 aged 52.

Avoca Mail, Friday 5 September 1884, page 2

Another very old and respected resident has just passed away in the person of Mr Jonathen Reed, a townsman of some 25 years' standing, who died at 1 o'clock a.m., on Thursday morning after a protracted period of painful illness. Mr Reed once carried on the business of a slaughterman, and as a licensed victualler kept the Albion Hotel. He was very widely known and respected, and leaves a widow and a large family. His funeral will take place tomorrow afternoon.

He was buried in the Avoca cemetery. Cemetery records state he died of consumption aged 53.

In June 1937, Katherine Jongebloed [Kathleen Mary (Steinfort) Allan also known as Jongebloed (1898-1977)] was granted a temporary license pending probate on the will of her late husband, the publican Gottfried Jongebloed (1894-1937). ((1937, June 22). The Argus (Melbourne, Vic.), p. 11. Retrieved from http://nla.gov.au/nla.news-article11073569)

Weekly Times (Melbourne, Vic.), Saturday 19 June 1937, page 72

FATAL CAR TRIP
Avoca Sportsman's Death
GOFF. JONGEBLOED, a prominent Avoca sportsman, met his death in unusually sad and tragic circumstances. He accepted an invitation to go to Sydney with Messrs. H. Chapman and D. Neilson, who had business there. A crash occurred at Goulburn, resulting in Mr. Jongebloed's death.
Goff was one of the best-known district sportsmen, and he was an excellent shot over the traps, winning prizes at pigeon, starling and sparrow matches. He conducted the Albion Hotel, Avoca, and was interested in another hotel at Maryborough. He was elected president of Avoca recreation ground three years ago, and was instrumental in raising £140 when a flood damaged the fence at the ground. He leaves a widow and two young children, who have the sympathy of all sportsmen and the public. Goff Jongebloed was one of the first to come forward with a substantial donation towards the Mines Bus Accident Relief Fund.

Advocate (Melbourne, Vic.), Thursday 8 July 1937, page 21

MR. GOFF. JONGEBLOED.
As the result of a tragic motor car accident, the death occurred at Goulburn, on June 8, of Mr. Goff. Jongebloed, licensee of the Albion Hotel, Avoca. Going to Avoca from the Melton district, Mr. Jongebloed successfully conducted a bakery business before becoming a licensed victualler. A very popular citizen, of great personal kindness and generosity, his benefactions were many, but unostentatious. No worthy cause went without prompt assistance at his hands, and he is deeply mourned, not only by his relatives and friends, but by many whom he befriended. The deceased gentleman was a son of Mrs. Jongebloed and the late Mr. Gottfried Jongebloed, and a brother of Gerhard, Annette, Emil, Nicholas, Julius, Theckla, Marie, Augustus, and Greta Jongebloed. These received from many places messages of sympathy in their bereavement. There was a large gathering at the funeral, manifesting the esteem and regard in which Mr. Jongebloed was held. After prayers in St. Dominic's Church, Melton, the funeral proceeded to the Melton Cemetery. There were over 60 motor cars in the long cortege. The coffin-bearers were Messrs. Gerhard, Emil, Nicholas, Julius, and Augustus Jongebloed (brothers), and the pall-bearers were Messrs. N. Jongebloed, J. Jongebloed, L. Steinfort, W. Ngip, B. Haynes, and A. Groman. Rev. W. Rovira and Rev. M. Galvin officiated at the graveside.
R.I.P.

Age (Melbourne, Vic.), Saturday 1 January 1938, page 11

Hotel Closings.
Having surrendered their licences or been deprived of them by the Licensing Court the following hotels ceased trading at 6 p.m. yesterday;— Albion Hotel, Avoca; ... 
Compensation for the owners and occupiers has already been fixed by the Court.

In 2010 the building was still standing labelled as Albion House.

See also:

• Albion Hotel (Avoca). (2025, November 24). Hotels of Ballarat. Retrieved January 1, 2026, from https://ballaratpubs.miraheze.org/wiki/Albion_Hotel_(Avoca)
• Wikitree: Jonathan Reed (1832-1884)